MERAKI LILY

Jakarta & Singapore based luxury Lifestyle Brand

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Name Ideation I Logo Design I Brand Story & Style Guide

Business Cards I Letterheads I Tags & Labels I Packaging

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Logo Concept: The Lily is hand painted using a single colour and single brush strokes for each petal. A stylised minimal style to bring out the simplicity of the lily. Each little detail and stroke and the flecks of gold on the petals contribute to its unique identity and is in sync with the story behind how the founders birthed the idea of the brand and its name. The circle around the Lily represents the notions of totality, wholeness, the Self, the infinite, eternity, timelessness, all cyclic movement.

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Project in collaboration with TCP, The Creative People