I'M IN

Mahindra Rise Diversity & Inclusion initiative (Internal Project)

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Logo Design

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Logo Concept: In the logo, 'I' is replaced by the bar code, which symbolises uniqueness. Depicted here in black, white and colours which signifies acceptance of all. 'I am unique. But so is everyone. And I accept them for who they are.'

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Project in collaboration with TIC, The Information Company